Web/SEO Specialist

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Spring Technology's client, a public sector organisation, are currently looking to recruit a Web/SEO Specialist for an initial 6 month contract based in Edinburgh on a rate of c.£200-£275/day (outside of IR35).

Responsibilities:

* Work with Subject Matter Experts to re-structure and re-write existing information on the website

* Work closely with the Communications team to develop a consistent tone for the web content

* Work with BAs and focus groups on creating the new page flows

* Create and implement a content strategy to capture customers at all stages of their journey on the website

* Conduct on-page and technical SEO analysis to find opportunities for performance improvements

* Implement SEO strategies by analysing keyword research to inform data-driven content marketing strategies and website architecture development

* Analysing organic traffic reports on a weekly basis in order to identify any fluctuations in website rankings

Requirements:

* Prior experience in content writing, content marketing, content growth and SEO

* Working knowledge of search engine optimization practices

* Outstanding ability to think creatively, strategically , and identify and resolve problems

* Excellent verbal and written communication skills

* Ability to work within a team and independently - self manage and priortise/ identify

* Familiarization Google analytics

* Experience with website optimization tools

* Have excellent technical, on-page and linking strategy knowledge and skills

If you would like to hear more about this opportunity please get in touch with Claire Lorden OR Chris Wallis on 0131 524 9027 or send your CV through to [email protected] OR [email protected]

Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.

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