What the flip is going on at Amazon. Customer product reviews were a useful feature. No longer, it seems. Most products now seem to be crawling with obviously fake five-star reviews. For example.
1. Go to any product under £20.
2. Scroll to very bottom of visible reviews and click on "Show all xx reviews (newest first)".
3. You will see many one or two-word reviews, all five stars. Pick one and click on the user's name, to see their other reviews.
4. Fancy that - he or she left an identical review for 50 other products on the same day.
What gets me is - Amazon could trash all this fakery with a simple SQL query which would complete in probably in less than an hour. And who is paying these people? Presumably the seller. Again, not hard to remediate.
Example of above.
Eg http://www.amazon.co.uk/Navitech-Wat...t+%22sleeve%22
"glen" left almost identical reviews (five star) for 73 products, all on December 15th. FFS (for flip's sake).
1. Go to any product under £20.
2. Scroll to very bottom of visible reviews and click on "Show all xx reviews (newest first)".
3. You will see many one or two-word reviews, all five stars. Pick one and click on the user's name, to see their other reviews.
4. Fancy that - he or she left an identical review for 50 other products on the same day.
What gets me is - Amazon could trash all this fakery with a simple SQL query which would complete in probably in less than an hour. And who is paying these people? Presumably the seller. Again, not hard to remediate.
Example of above.
Eg http://www.amazon.co.uk/Navitech-Wat...t+%22sleeve%22
"glen" left almost identical reviews (five star) for 73 products, all on December 15th. FFS (for flip's sake).
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