How did we miss this one?

[DaveB]

UK scored two Ig-Nobles last year!

http://www.improbable.com/ig/winners/

(OK, one was shared with New Zealand, but still).

ECONOMICS PRIZE [NEW ZEALAND, UK] — Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective.
REFERENCE: "The Brand Personality of Rocks: A Critical Evaluation of a Brand Personality Scale," Mark Avis, Sarah Forbes ,and Shelagh Ferguson, Marketing Theory, vol. 14, no. 4, 2014, pp. 451-475.

BIOLOGY PRIZE [UK] — Awarded jointly to: Charles Foster, for living in the wild as, at different times, a badger, an otter, a deer, a fox, and a bird; and to Thomas Thwaites, for creating prosthetic extensions of his limbs that allowed him to move in the manner of, and spend time roaming hills in the company of, goats.
REFERENCE: GoatMan; How I Took a Holiday from Being Human, Thomas Thwaites, Princeton Architectural Press, 2016, ISBN 978-1616894054.
REFERENCE: Being a Beast, by Charles Foster, Profile Books, 2016, ISBN 978-1781255346.

I did like this one as well.

CHEMISTRY PRIZE [GERMANY] — Volkswagen, for solving the problem of excessive automobile pollution emissions by automatically, electromechanically producing fewer emissions whenever the cars are being tested.
REFERENCE: "EPA, California Notify Volkswagen of Clean Air Act Violations", U.S. Environmental Protection Agency news release, September 18, 2015.

[NickFitz]

Thomas Thwaites the goat man was in Monday Links last May, though that was before he got the IgNobel: http://forums.contractoruk.com/gener...l-cccxxxv.html