All your browsing are belong to us.

[realityhack]

Phorm will be buying your past and present browsing behaviour info from your ISP soon, if not already. BT have been doing this since July, denying it at the time, Talk Talk and Virgin Media to follow.

This is packaged rosily as 'Webwise', to protect you (aww bless) from nasty sites out there, and to stop all that horrid advertising... from being untargeted and irrelevant to you, that is.

Apparently you can opt out - which simply installs a different type of cookie to 'tell our system to ignore that computer'. Opting out takes some doing, the link is buried in the privacy policy, here.

Nice of them to ask us.

[DimPrawn]

If we all had ID cards this wouldn't happen.

[miffy]

Phorm's proprietary ad serving technology uses anonymised ISP data to deliver the right ad to the right person at the right time

That'll be just when I'm trying to fill out a form then.

Great news that. Time to tap into the neighbours wide open wireless router me thinks...

[TheFaQQer]

I think it's a NickyG backed conspiracy.

[Peoplesoft bloke]

If we all had ID cards this wouldn't happen.

Is this a serious comment?

[ratewhore]

Targeted advertising don't mean a thing when adblock is enabled...

[DimPrawn]

Is this a serious comment?

No, Next.

Are any of my comments?

[chicane]

Think of all the poor blokes out there who'll suddenly be bombarded with a barrage of appropriately-targeted ads for x-rated sites based on previous hours of "doing some work in the study, love".

[HRH]

nothing that a decent ML filter won't stop.

[smiff]

Firefox with NoScripts and AdBlock addons work for me.

I only get to see about 25% of web content due to this strict filtering though....