Apple ad banned again for dishonesty

[expat]

Apple's iphone ad says it's really fast, and showed a series of tasks being accomplished within the 30-second ad. But these wer simulations, it does not reall go that fast.

PC Pro did a test:

The results are quite clear; the advert shows the tasks taking just 29 seconds to complete, while our test showed that it actually takes almost five times as long, at two minutes and 21 seconds.

And Apple think that is OK as a piece of advertising?

[PRC1964]

Apple's iphone ad says it's really fast, and showed a series of tasks being accomplished within the 30-second ad. But these wer simulations, it does not reall go that fast.

PC Pro did a test:

And Apple think that is OK as a piece of advertising?

Did you type that on an iPhone? You seem to have missed out a few letters.

[expat]

Did you type that on an iPhone? You seem to have missed out a few letters.

An Agent called me while I was typing it, and I was so excited I almost wet myself.

[Peoplesoft bloke]

I recall seeing that ad and thinking it was a tad optimistic - there was a disclaimer at end though, something like "this ad is bollocks but as the phone only sells to fashion victims we don't need to worry" I think that was it - it flashed up so quick

[dang65]

I don't get all the fuss about this advert. A technology advert is usually designed to show what the technology can do, but it has to do it in a short time. A washing machine advert will show someone putting their whites into the machine and then taking them out again about two seconds later. An advert for a sandwich maker will show two slices of bread, a bit of cheese and ta-dah a toasted sandwich. What deceit.

I don't even have an iPod myself (have a Creative Zen instead) but I have to say that the iPhones I've seen friends using are lightyears ahead of any other mobile device. A short wait for a web page to load doesn't seem like a deal breaker to me, especially considering all the other things it can do.

Any disappointed iPhone 3G owners wanting to sell at a bargain price?

[Board Game Geek]

And Apple think that is OK as a piece of advertising?

Oh noes ! Culd it b teh Applez r rotten ?

No wai !

Applez is like uber-kewl toyz 4 funk an hip peeps and u cant dis teh Apple cuz Apple iz alwais rite.

Posted by an Apple fan.

[Jog On]

An Agent called me while I was typing it, and I was so excited I almost wet myself.

I hope you gave the obligatory 2 references in keeping with compliance

I don't get all the fuss about this advert. A technology advert is usually designed to show what the technology can do, but it has to do it in a short time. A washing machine advert will show someone putting their whites into the machine and then taking them out again about two seconds later. An advert for a sandwich maker will show two slices of bread, a bit of cheese and ta-dah a toasted sandwich. What deceit.

I don't even have an iPod myself (have a Creative Zen instead) but I have to say that the iPhones I've seen friends using are lightyears ahead of any other mobile device. A short wait for a web page to load doesn't seem like a deal breaker to me, especially considering all the other things it can do.

Any disappointed iPhone 3G owners wanting to sell at a bargain price?

I'm getting one next week - can't wait!

[stingman123]

I hope you gave the obligatory 2 references in keeping with compliance



I'm getting one next week - can't wait!

One thing you will get used to I'm afraid, waiting, waiting and then some more waiting. I've tried one out for a week and it was a load of old tulip!

All style, no substance, my 18 month old N95 is way ahead of the iphone

[expat]

I think my point is that if you say something is "really fast" and at the same time show it doing what you say it is really fast at, it is reasonable to expect the speed shown, to be at least remotely plausible.

To say that nobody should expect it to be as fast as shown, is as much as to say that everybody should expect that the ad is dishonest. I don't accept that.

To say that "really fast" meant "compared to the previous version of the same thing", is laughable.

[stingman123]

I think my point is that if you say something is "really fast" and at the same time show it doing what you say it is really fast at, it is reasonable to expect the speed shown, to be at least remotely plausible.

To say that nobody should expect it to be as fast as shown, is as much as to say that everybody should expect that the ad is dishonest. I don't accept that.

To say that "really fast" meant "compared to the previous version of the same thing", is laughable.

The problem is, nobody wants to sit watching a 8 min ad while the iphone is attemting to connect, load its homepage, you type in your url, then wait. There is also the option of waiting @20 mins for it to find you with its GPS?

Don't even get me started on the mail....

Boring and laughable