As a Company Director, one is in receipt of various items of junk mail.
One such item which recently came through my letter box (not once, but twice, when I ignored the first one), is a letter from 'Who's Who Publications' (despite the silver-coloured monogram at the top and Latin motto, 'ad homorem de excellentia', the paper is disappointingly thin, as befits what is junk mail).
Anyway, they have asked me to update my entry in "Who's Who of Britain's Youngest Directors" (first edition), which I qualify to be in on the basis of me being a tax-dodging contractor, which apparently features Directors and Company Executives under the age of 30 as of 1/1/2009.
I have to opt out (done) if I don't want to be in. They'll flog me a 'Certificate of Recognition' at £11.95 + Vat, and the book's £39.
It's not entirely clear whether this is all under-30 directors, I'm guessing there are sufficiently few as not to make it too bulky a tome.
I can't imagine anyone buying this, so I assume it's a pure vanity exercise - sell enough of these books to the people in them, and you turn a profit.
Personally, I don't particularly fancy having my name in print.
One such item which recently came through my letter box (not once, but twice, when I ignored the first one), is a letter from 'Who's Who Publications' (despite the silver-coloured monogram at the top and Latin motto, 'ad homorem de excellentia', the paper is disappointingly thin, as befits what is junk mail).
Anyway, they have asked me to update my entry in "Who's Who of Britain's Youngest Directors" (first edition), which I qualify to be in on the basis of me being a tax-dodging contractor, which apparently features Directors and Company Executives under the age of 30 as of 1/1/2009.
I have to opt out (done) if I don't want to be in. They'll flog me a 'Certificate of Recognition' at £11.95 + Vat, and the book's £39.
It's not entirely clear whether this is all under-30 directors, I'm guessing there are sufficiently few as not to make it too bulky a tome.
I can't imagine anyone buying this, so I assume it's a pure vanity exercise - sell enough of these books to the people in them, and you turn a profit.
Personally, I don't particularly fancy having my name in print.
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