• Visitors can check out the Forum FAQ by clicking this link. You have to register before you can post: click the REGISTER link above to proceed. To start viewing messages, select the forum that you want to visit from the selection below. View our Forum Privacy Policy.
  • Want to receive the latest contracting news and advice straight to your inbox? Sign up to the ContractorUK newsletter here. Every sign up will also be entered into a draw to WIN £100 Amazon vouchers!

Who are these people?

Collapse
X
  •  
  • Filter
  • Time
  • Show
Clear All
new posts

    Who are these people?

    The Advertising Standards Authority was required to make a ruling on an advertisement for Courage beer.

    Number of complaints: 3

    Date: 15 April 2009
    Media: Poster
    Sector: Alcohol
    Agency: Kindred Agency Ltd

    Ad

    A poster, for Courage beer, showed a nervous looking man sitting on a sofa with a can and glass of beer beside him. A woman was standing with her back to him wearing a figure-hugging dress that had its sales label still attached. Text, in a speech bubble coming from a large pint of beer, stated "TAKE COURAGE MY FRIEND".

    Issue
    Three members of the public believed the poster implied that the beer would give the man confidence to either make negative comments on the woman's appearance or take advantage of her.
    Full article here http://www.asa.org.uk/asa/adjudicati..._ADJ_46125.htm (SFW)

    Who are these three people, and how can we rid the world of them?

    #2
    Huh? The idea was the man would have the confidence to tell the woman she still had the label attached. But this still breaches the code: "we concluded that the poster breached the Code by suggesting that the beer could increase confidence."
    Down with racism. Long live miscegenation!

    Comment


      #3
      Originally posted by Gonzo View Post
      The Advertising Standards Authority was required to make a ruling on an advertisement for Courage beer.



      Full article here http://www.asa.org.uk/asa/adjudicati..._ADJ_46125.htm (SFW)

      Who are these three people, and how can we rid the world of them?
      Unfortunately there are loads more than three people like that.

      The "Who do they think they are?" brigade of mean-spirited, back-biting, envy-ridden losers are legion.
      Work in the public sector? Read the IR35 FAQ here

      Comment


        #4
        As usual, you can rely on "The Mash" for their take on it:

        http://www.thedailymash.co.uk/news/s...-200904151701/ (SFW)

        Comment

        Working...
        X