Anyone here have links with Scouting? Son/daughter goes to the local group, been a Scouter yourself or a parent helper ?
If so, you'll be appalled by the latest ad by Phones4U which depicts a 'Scoutmaster' (in uniform) as being a sad loser with no friends.
http://www.marketingmagazine.co.uk/n...-youth-market/
The Scout Association has worked very hard in the past few years to modernise their image and make it more attractive to today's young people, with fantastic results. With Peter Duncan and now Bear Grylls as their Chief Scout, they now have a growing membership.
This ad doesn't do them any favours at all, which is sad. It's bordering on libellous and we don't even call leaders 'Scoutmasters' any more, so it shows how much research the Adam & Eve agency did.
The Phones4U campaign microsite www.areyoupopular.co.uk asks for your DOB and seems to stop anyone entering the site if they are too old. I entered a fake one for a 21 year old and got a 'Proceed'. No age discrimination here then. Let's hope they keep the DoB data secure like they should do, eh?
T*ssers.
Rant over. Just cancel your contract - you know it's the right thing to do.
If so, you'll be appalled by the latest ad by Phones4U which depicts a 'Scoutmaster' (in uniform) as being a sad loser with no friends.
http://www.marketingmagazine.co.uk/n...-youth-market/
The Scout Association has worked very hard in the past few years to modernise their image and make it more attractive to today's young people, with fantastic results. With Peter Duncan and now Bear Grylls as their Chief Scout, they now have a growing membership.
This ad doesn't do them any favours at all, which is sad. It's bordering on libellous and we don't even call leaders 'Scoutmasters' any more, so it shows how much research the Adam & Eve agency did.
The Phones4U campaign microsite www.areyoupopular.co.uk asks for your DOB and seems to stop anyone entering the site if they are too old. I entered a fake one for a 21 year old and got a 'Proceed'. No age discrimination here then. Let's hope they keep the DoB data secure like they should do, eh?
T*ssers.
Rant over. Just cancel your contract - you know it's the right thing to do.
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