PCG full page ad in the Times today

[sasguru]

Hmmmm. Sitting here in my eco-space office, sipping a rather fine single malt (Talisker since you ask), I just noticed PCG have a full page ad in the Times lauding the achievement of the 1.4 million freelancers in the UK.

The big black heading says:

"What the British economy needs is qualitative easing"

[minestrone]

I though you were bulltulipting there, but yes, having checked mine it's in the back.

Seriously, WTF is that all about?

[HairyArsedBloke]

I though you were bulltulipting there, but yes, having checked mine it's in the back.

Seriously, WTF is that all about?

Sminki

Sorry, but my opinion of the PCG is very, very low.

[minestrone]

It is a terrible campaign, it neither sells or informs. (I used to work in advertising, ohh the shame)

I think the object is to push a guide to hiring freelancers but that is on the last line and most people would have been off the page by then.

It looks like they got a mate to do it.

[RichardCranium]

Don't worry about it. They're just getting their rocks off by pissing the members' fees against the wall. As usual.

[Paddy]

Hmmmm. Sitting here in my eco-space office, sipping a rather fine single malt (Talisker since you ask), I just noticed PCG have a full page ad in the Times lauding the achievement of the 1.4 million freelancers in the UK.

The big black heading says:

"What the British economy needs is qualitative easing"

Oops, Friday. I will take a look.

[shaunbhoy]

Hmmmm. Sitting here in my eco-space office, sipping a rather fine single malt (Talisker since you ask)

Ah yes!!!!! Talisker, a lovely drop if you like the Island malts. Actually visited there whilst on honeymoon many moons ago. Also made it to the Tamdhu distillery a few days later. You can say what you like about the weather in the highlands being iffy, but there is still plenty to do.

[Paddy]

Shocked and saddened by the waste of money on that ad.

1. There is more talent on this forum than at the agency who wrote the ad.
2. It is obvious that the agency did not understand the requirements of the PCG.
3. In PR speak, this type of ad is know as “greenmail”; that is an ad published by large multinationals who what to get a message over to their investors on how good a job the board of directors are doing.
3. The advert is on the wrong page, a quarter page advert on the right hand side is more effective than a full page on the left.
4. The ad does not put forward a case.
5. The advert is incomprehensible to anyone outside the industry.

If the PCG want to do this again, please pm me or anyone else on the forum so that that they can get a proper ad that communicates their message to the public.

[HairyArsedBloke]

If the PCG want to do this again, please pm me or anyone else on the forum so that that they can get a proper ad that communications their message to the public.

Dear PCG, I wish to disassociate myself with this invitation.

You are fundamentally flawed and have betrayed us all. You have neglected your duty of representing freelancers and performing a role that defends us against an overtly hostile government.

Others may wish to support you, or they may believe that you can be reformed in some way. I think that is a delusion and you are irredeemable; please FOAD.

[sasguru]

Ah yes!!!!! Talisker, a lovely drop if you like the Island malts. Actually visited there whilst on honeymoon many moons ago. Also made it to the Tamdhu distillery a few days later. You can say what you like about the weather in the highlands being iffy, but there is still plenty to do.

I'm a fan of most single malts although my knowledge of Scotland is hazy Current favourite is Highland Park 21 year old.
Recently I've been branching out and both the Japanese and Indians (yes really!) make great single malts.
I'm also developing a taste for the better bourbons.