Hitler memorabilia attracts young Indians
Books and memorabilia on the German leader's life have found a steady market in some sections of Indian society where he is idolised and admired, mostly by the young.
The numbers are small but seem to be growing.
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Jaico, the largest publisher and distributor of Mein Kampf in India, has sold more than a 100,000 copies in the last 10 years.
Crossword, an India-wide chain of book stores, has sold more than 25,000 copies since 2000 and marketing head Sivaram Balakrishnan says: "It's been a consistent bestseller for us." Hitler The dictator is admired by some for his 'discipline and patriotism'
And demand seems to be growing. Jaico's chief editor RH Sharma says: "There has been a steady rise of 10% to 15% in the book's sale."
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The more well-heeled the area, the higher the sales. For example, the Crossword outlet in Mumbai's affluent Bandra district sells, on average, three copies a day.
The book has several editions and is available in vernacular Indian languages too. Mannyes Booksellers in the western city of Pune keeps at least four editions. There are at least seven publishers now competing with Jaico.
Oh dear - Combine that with the growing Maoist movement in India, and you have quite a potent brew.
Books and memorabilia on the German leader's life have found a steady market in some sections of Indian society where he is idolised and admired, mostly by the young.
The numbers are small but seem to be growing.
:::
Jaico, the largest publisher and distributor of Mein Kampf in India, has sold more than a 100,000 copies in the last 10 years.
Crossword, an India-wide chain of book stores, has sold more than 25,000 copies since 2000 and marketing head Sivaram Balakrishnan says: "It's been a consistent bestseller for us." Hitler The dictator is admired by some for his 'discipline and patriotism'
And demand seems to be growing. Jaico's chief editor RH Sharma says: "There has been a steady rise of 10% to 15% in the book's sale."
::
The more well-heeled the area, the higher the sales. For example, the Crossword outlet in Mumbai's affluent Bandra district sells, on average, three copies a day.
The book has several editions and is available in vernacular Indian languages too. Mannyes Booksellers in the western city of Pune keeps at least four editions. There are at least seven publishers now competing with Jaico.
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