Sponsored Links on Google

[MarillionFan]

The blurb was a bit vague - £0.01 - £50!!

Whats the deal here. If I had an ecommerce site selling gifts for example, what are the likely costs?, traffic etc.

Anyone know of anywhere to read about it apart from google advertising

[scotspine]

we have just started to do it. amazing results it must be said. our costs are currently about a fiver [that's about 2 pints mf] a day. it is proving to be well worth it.

[AtW]

Heavily depends on market, more precisely your margins - some areas are totally overpriced so that there is no chance to make profit whatsoever, however it is recommended to give it a go - risks are low and rewards can be potentially high.

[scotspine]

of course, what we're really waiting for are sponsored links on the ska.

[AtW]

All in good time, all in good time

[MarillionFan]

What are you sites scotspine?

[scotspine]

only 1 site mf and i'm not giving it out here, not now! maybe later when our obvious success will stop the loafers and idlers here from having their usual scoff-fest.

but really, it's well worth investigating.

[datestamp]

The Google Ad Words can be a bit strange at times. There are a few free forums out there for some background reading, or you could always try http://perrymarshall.com/

[VectraMan]

I believe it's like an auction: the more you pay, the higher up the list you get for certain search words. My old company paid about £800 per day for a week to try to get hits. If you're selling something fairly generic like "gifts" then expect to pay big.

[AtW]

I believe it's like an auction: the more you pay, the higher up the list you get for certain search words.

No - they did it much smarter: the guy who wins is certainly the guy who pays to Google most, but this does not mean he will pay more per click - Google' much rather allow guy who pays 10 pence per click but generates 1000 clicks than guy who pays 1 quid per click, but generates only 10 clicks.