Audi to Offer $285,000 Special Edition
Blinged up motors for the seriously wealthy.
The Volkswagen AG (VOW) unit will introduce a Q7 sport-utility vehicle next month in Russia with a two-tone exterior costing 200,000 euros ($285,000), sales chief Peter Schwarzenbauer said. Audi will begin selling the R8 V10 Pure Sport in the United Arab Emirates for 500,000 dirhams ($136,000) in June.
The offerings for Russia and the U.A.E. follow Audi’s successful sale last year of 450 of the Black-and-White edition TT sports car, priced at 54,000 euros, to Chinese customers.
“The cars were still travelling on a vessel to China when we sold the last one,” Schwarzenbauer said in a telephone interview April 1. “It was a test case convincing us that limited editions can be extremely successful.”
BMW has been pushing out country-specific editions for many years “as a strategic tool” to spur sales in specific markets, spokesman Stefan Behr said. Examples in 2010 include the 7- Series Expo Shanghai edition and the M3 Tiger Edition for China, as well as the 7-Series 40th Anniversary model developed for Oman, Behr said.
“Special editions get customers to notice a brand they haven’t considered before,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany. “They’re an effective technique to penetrate new markets.”
Two-Tone Q7
Audi will limit the Q7 V12 for Russia to 555 cars, which will have a two-tone Phantom Black and Black Velvet exterior, Schwarzenbauer said. It’s the first time the SUV is being offered with a two-color exterior. The cost is also double the normal price of the vehicle in the Russian market.
220,000 Euros for a bloated people carrier thing!
The Russians sure have deep pockets and no taste.
Blinged up motors for the seriously wealthy.
The Volkswagen AG (VOW) unit will introduce a Q7 sport-utility vehicle next month in Russia with a two-tone exterior costing 200,000 euros ($285,000), sales chief Peter Schwarzenbauer said. Audi will begin selling the R8 V10 Pure Sport in the United Arab Emirates for 500,000 dirhams ($136,000) in June.
The offerings for Russia and the U.A.E. follow Audi’s successful sale last year of 450 of the Black-and-White edition TT sports car, priced at 54,000 euros, to Chinese customers.
“The cars were still travelling on a vessel to China when we sold the last one,” Schwarzenbauer said in a telephone interview April 1. “It was a test case convincing us that limited editions can be extremely successful.”
BMW has been pushing out country-specific editions for many years “as a strategic tool” to spur sales in specific markets, spokesman Stefan Behr said. Examples in 2010 include the 7- Series Expo Shanghai edition and the M3 Tiger Edition for China, as well as the 7-Series 40th Anniversary model developed for Oman, Behr said.
“Special editions get customers to notice a brand they haven’t considered before,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany. “They’re an effective technique to penetrate new markets.”
Two-Tone Q7
Audi will limit the Q7 V12 for Russia to 555 cars, which will have a two-tone Phantom Black and Black Velvet exterior, Schwarzenbauer said. It’s the first time the SUV is being offered with a two-color exterior. The cost is also double the normal price of the vehicle in the Russian market.
220,000 Euros for a bloated people carrier thing!
The Russians sure have deep pockets and no taste.
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