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Its always read your emails and for years they have been explicit about the fact.
Edit to be honest I'm sure the idea is in the original business plan for hotmail but I doubt I could find any article old enough to confirm the fact.
The change they are implementing is that they are now going to track the emails you actually look at and tailor the adverts to things you may actually click on.
You could install adblocker plus and you wouldn't see any of the adverts they try and display.
Wouldn't you rather have ads that are useful, if you have to have them at all?
Sounds sensible in theory but you get ads for boring stuff you stopped looking for weeks ago. I am still constantly getting Google ads for get boiler repairers and online fax services, rather have summit more interesting. How come we don't get ads for porn after looking at porn sites?
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