Well who'd have thought it, poverty wagons are on the up.
MacBus rules.
BBC News - The American bus revival
Much of America's bus industry is now owned by two Scottish companies
MacBus rules.BBC News - The American bus revival
Motor coaches are the fastest growing form of long-distance transport in the United States, and British-owned companies are leading the charge. So has the US finally learned to love the bus?
"Imagine if William Shatner had crashed a plane into the side of a building. The airline industry would go crazy."
Dan Ronan, chief spokesman for the American Bus Association, has a bone to pick with Captain Kirk.
The object of his irritation is an advertisement for travel website Priceline, currently on heavy rotation on American television, which features William Shatner on board a bus that plunges over a precipice and explodes in a spectacular fireball.
The ABA feels the ad is in "poor taste" but what really irks the industry is that Shatner's bus is not a modern, air-conditioned vehicle with leather seats and wi-fi but a beaten-up museum piece from the 1950s.
"Imagine if William Shatner had crashed a plane into the side of a building. The airline industry would go crazy."
Dan Ronan, chief spokesman for the American Bus Association, has a bone to pick with Captain Kirk.
The object of his irritation is an advertisement for travel website Priceline, currently on heavy rotation on American television, which features William Shatner on board a bus that plunges over a precipice and explodes in a spectacular fireball.
The ABA feels the ad is in "poor taste" but what really irks the industry is that Shatner's bus is not a modern, air-conditioned vehicle with leather seats and wi-fi but a beaten-up museum piece from the 1950s.
According to the authors of a report by DePaul University's Chaddick Institute for Metropolitan Development, Megabus and BoltBus could even make bus travel "cool".
The key to their success is offering tickets between major cities such as New York and Philadelphia, or Boston and Washington, for as little as $1 (63p), with typical one-way fares between $15 (£9.53) and $27 (£17.07).
But the fact that they offer free wi-fi and pick up passengers on the kerbside - rather than bus terminals which are seen as dirty and intimidating - is also a factor, helping to make them popular with more affluent passengers and women travelling alone, according to the DePaul research.
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