Wotcha James, fancy a pint? Bond switches to Heineken
Earlier this week, it was confirmed in Advertising Age that Britain's best known secret agent is going to change the habits of a lifetime and drink beer in the new Bond film, Skyfall. Heineken has struck a deal for a Bond campaign. There will be a new Heineken ad tied to the Bond film and Bond will reportedly be shown drinking Heineken in at least one scene in the movie itself. This is an act of near heresy for a movie character who has been defined for the last 50 years by his love of martinis.
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