BBC News - R.I.P. Tesco Value
I used to love the Value brand as a newly married graduate; "it's cheap and crap" was unusually honest and powerful branding. Will be sad to see it go in favour of 'fake' brands - when you wanted the cheapest it was easy to look for the red & blue stripes
I used to love the Value brand as a newly married graduate; "it's cheap and crap" was unusually honest and powerful branding. Will be sad to see it go in favour of 'fake' brands - when you wanted the cheapest it was easy to look for the red & blue stripes
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