What's your Acorn classification?

**wc2** · 18 July 2006, 18:27

Evening all looks like I need to buy a cortina and wear a baseball cap

Often, many of the people who live in this sort of postcode will be skilled workers living in semis and terraces. These are known as type 41 in the ACORN classification and 3.38% of the UK’s population live in this type.

Neighbourhoods fitting this profile are found throughout the UK including Blackpool, Stevenage, Crawley, Neath Port Talbot, Harlow and the Wear Valley.

Here is an overview of the likely preferences and features of your neighbourhood:
Family income Low
Interest in current affairs Low
Housing - with mortgage Medium
Educated - to degree Low
Couples with children Medium
Have satellite TV Medium

**Fungus** · 18 July 2006, 19:04

It says I live in a posh middle class area with university educated people. Most are in fact uneducated and come from the Hindu Kush, or Krakow.

**DimPrawn** · 18 July 2006, 19:04

Often, many of the people who live in this sort of postcode will be well-off managers living in detached houses. These are known as type 11 in the ACORN classification and 3.7% of the UK’s population live in this type.

Neighbourhoods fitting this profile are most often found in East Anglia, North Yorkshire and Leicestershire. Here is an overview of the likely preferences and features of your neighbourhood:

These well-off people live in established towns and villages.

People tend to be a little older, with households being a mix of couples with older children, empty nesters with some retired people. They live in large detached houses and many people have paid off their mortgage. As a result, their high value homes are significant financial assets, even if they are not always in the most expensive areas of the country.

High family incomes support a good lifestyle. Two or more cars are common, at least one being a pricier new model. There is also money left over for investments in guaranteed income bonds, regular savings plans and high interest investments. Some householders will have a private pension plan.

This is a gentler traditional lifestyle with outdoor activities such as golf, gardening, bird watching, hiking and visits to places of interest such as stately homes. Families only eat out from time to time. At home there is interest in good food or wines and subscriptions to magazines, such as Good Housekeeping.

Readership of the Daily Express and Daily Telegraph reflects these families’ more traditional values. They are more likely listen to Radio 2 and Radio 4.

**** me I'm moving.

**mcquiggd** · 18 July 2006, 19:08

Mmmmm.....

"
Often, many of the people who live in this sort of postcode will be prosperous young professionals living in flats. These are known as type 16 in the ACORN classification and 1.03% of the UK’s population live in this type.

Neighbourhoods fitting this profile are found primarily in Inner London in Westminster, Camden, Islington, Haringey and Hackney as well as in Brighton, Bristol, Glasgow and Edinburgh. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Very high
Interest in current affairs Very high
Housing - with mortgage Low
Educated - to degree Very high
Couples with children Very low
Have satellite TV Low

These young people live in urban areas in purpose built and converted flats. This group has the highest levels of people aged 25-29. They are very highly qualified, and are making their way up the career ladder in the professions and managerial roles. They earn high salaries.

40% of people live alone. There are also high numbers sharing larger properties. They are typically renting rather than buying, which reflects the more transient nature of these communities.

They are hard working and as a result make optimum use of their leisure time. They are twice as likely to use services such as ordering their groceries online for home delivery, and the Internet for shopping.

These people are keen readers and have wide interests which include art, music, the theatre and cinema. They also eat out regularly in restaurants and pubs. They really like to travel abroad and will take the full range of holidays including winter sun and snow, weekend breaks and long haul trips.

Given their high incomes, they do invest some of their money in a broad range of investments. They are keen users of credit cards for their purchases, with high monthly spend and correspondingly high credit limits.

This type more closely follows current affairs than any other. Like other urban groups, they will buy a daily paper to read on the way to work and will choose from the Financial Times, The Guardian and Independent. On Sundays they choose the Observer and The Sunday Times.
"

**mcquiggd** · 18 July 2006, 19:13

On the other hand... poor old 'Dundee'...

"
Often, many of the people who live in this sort of postcode will be singles and single parents living in high-rise estates. These are known as type 54 in the ACORN classification and 0.99% of the UK’s population live in this type.

Neighbourhoods fitting this profile are most heavily concentrated in Scotland, in Glasgow and Dundee in particular. In England it can be found in Plymouth, Bristol and Sheffield. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Very low
Interest in current affairs Medium
Housing - with mortgage Very low
Educated - to degree Very low
Couples with children Very low
Have satellite TV Low

This type comprises mostly single people of different age groups, living in blocks of flats, especially in Scotland. Single person households predominate. They are a mixture of young adults, single parents with children under five and retired people. There are relatively few traditional families and middle-aged people.

75% of residents live in purpose built flats, mostly rented from the local authority. Flats are small, usually one or two bedrooms, and many are in tower blocks.

Unemployment is the highest of any ACORN type at two and a half times the national rate. Long-term illness is also very high. Those in work are likely to be employed in shops and in manual and factory jobs. This reflects the generally low levels of qualifications in this type.

Incomes are low and people have very low levels of savings. Car ownership is understandably low as well, with most people dependent on public transport and walking.

Horse racing, football, bingo and listening to music are popular leisure interests. The Daily Record, The Sun and News of the World are popular newspapers.
"

I wonder what 'Brixton' will come up with.... having read it, PMSL!!!!

**thunderlizard** · 18 July 2006, 19:37

In true glamorous contractor style, my area is completely unclassified.

**mcquiggd** · 18 July 2006, 19:38

Surely you mean.. 'if you need to ask...?'

**NickIT** · 18 July 2006, 20:45

I live in Guildford. Need I say more?

**mcquiggd** · 18 July 2006, 20:59

Yes..are you a dole-sucking immigrant?

Or, a subsistence level pensioner?

Or... a very high earning professional with a girlfriend who looks like a pre-op Kylie?

Im dead posh ya no....

Claimant count:
My area Scottish Average
52 83

This figure measures the number of people claiming benefits (known as Job Seekers Allowance) on the day of the monthly count. Learn more

What's your Acorn classification?