A BBC-by-subscription 'would be richer', MPs told
so are you willing to pay directly for the BBC?
this makes it attractive!
Analysis Could the BBC be better off if it raised money through subscriptions? Last week Westminster heard that the BBC had modelled precisely this scenario and found that it would be richer than it is today. It just didn't want to tell you.
And in a strange alignment of interests, the BBC's pay-for rivals don't want you to know either - they'd rather not have their prices compared to a by-subscription BBC.
David Elstein, a strong proponent of the subscriptions, told MPs that between 10 to 20 per cent of licence fee payers would not subscribe - but most people would, and many would pay more.
"Roughly 80 per cent of people say they would keep paying for the BBC if the cost was no different to the licence fee," said Elstein. Around 40 per cent would pay double and 10 per cent of licence fee payers would pay treble.
And in a strange alignment of interests, the BBC's pay-for rivals don't want you to know either - they'd rather not have their prices compared to a by-subscription BBC.
David Elstein, a strong proponent of the subscriptions, told MPs that between 10 to 20 per cent of licence fee payers would not subscribe - but most people would, and many would pay more.
"Roughly 80 per cent of people say they would keep paying for the BBC if the cost was no different to the licence fee," said Elstein. Around 40 per cent would pay double and 10 per cent of licence fee payers would pay treble.
so are you willing to pay directly for the BBC?
Currently the BBC prosecutes around almost 200,000 non-payers a year in England and Wales (2012: 193,049), an amazing one in 10 of all court cases.
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