Originally posted by tomtomagain
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Build an online community of developers and other IT professionals who can help each other with development and IT related problems. Build the system such that members are "rated" for their contributions via gamification of a reputation system. Once the community has grown to a significant enough size, add on a "Careers" section. Then the clients (i.e. employers) come flocking since there's now a ready-built and vetted community to pick from.
They never used to allow agents to advertise on the Careers section, but I think they've relaxed that a little nowadays. One thing they do insist on is that any agents must disclose the client they're representing up-front!
I'm not saying it's perfect, but it seems to be working very well for them. (I've known people who've worked at Stack Overflow and I know that the Careers section of the website is where they make most of their money so clearly many clients think there's something in this, too).
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