Originally posted by elsergiovolador
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It was obvious 20 years ago that shops were going to be in trouble. The correct path in my opinion was
1. Make shopping in Physical shops a positive experience. Use a scanner to get your body shape and an interactive dressing tool to select the right clothes and then deliver them to your house. If you don't have my size arrange for it to be delivered to my house.
2. Make Shops an event where you learn something or enjoy yourself scowling assistants are hardly a winning look. Makeup master classes, dress for success specials etc.
3. Make shops a pleasure with coffee shops etc. BHS & Debenhams had a coffee shop for decades but Starbucks & Costa have supplanted them because the coffee shops were grim 35 years ago when I worked in them through college.
4. Don't make me queue 20 minutes! Yep you Tesco & Primark.
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