Google search trends used to calculate floating prophylactic prices • The Register
Australian personal protective equipment company Ansell has started pricing its condoms using a value calculated by analysing Google search trends.Ansell's bread and butter is protective products for industrial and medical settings. But the company also operates "Lifestyles", a brand that makes condoms, lubricants and "vibrating devices" that The Register gathers has some relationship to the previous two product categories.
Lifestyles has decided the way to promote its product is to create a floating price for its prophylactic products based on how often Australians search Google for info about sexually transmitted diseases.
Lifestyles has decided the way to promote its product is to create a floating price for its prophylactic products based on how often Australians search Google for info about sexually transmitted diseases.
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