The LinkedIn posts to think twice about before uploading

In this social media-dominated world, it is very easy to communicate your feelings to the entire planet on pretty much any subject of your choosing. However, when doing so, an air of caution should be exercised, writes Matt Craven of The CV & Interview Advisors.

There are countless stories of sports personalities, celebrities, MPs and even presidents airing their views in public with negative PR quickly ensuing. Now as a contractor, you will no doubt be active on LinkedIn and it is equally temping to use the LinkedIn platform to have a moan about career or business-related activities.

One such recent example was an individual complaining about the end of a relationship with a business partner. The individual involved was seemingly taking the opportunity to besmirch their ex-partner but in doing so, inadvertently portrayed themselves in a negative light, commercially and individually.

As a regular writer of blogs and articles, I have also, on the odd occasion, had someone feel the need to publicly ‘criticise’ me when their views didn’t match my own. One rather amusing situation occurred when I wrote a thought-provoking piece on how IR35 considerations might be taken into account when writing a CV or LinkedIn profile. Now I’m not one to bite as a general rule (or at least not publicly), but on this occasion, I decided to exercise my right of reply. I think it is fair to say that it wasn’t ideal for either party and I suspect neither of us came out of it fantastically, but I’d guess that the instigator of the negative comments was showed in the poorest light.

The point I’m trying to make is that most people feel negative towards negativity. The person writing negative remarks no matter how justified they may or may not be is always going to look like someone with an axe to grind. Either that, or just someone with too much time on their hands. And people don’t have to tell you it, to your ‘face’ on LinkedIn, to be thinking it!

We all know someone on Facebook, MSN, Twitter or LinkedIn that seems to spend half their waking hours having a snipe at someone else. I’m pretty certain that most people treat them with an element of disdain. But unfortunately, this does have the knock-on effect of holding people back from promoting themselves. The fear of criticism from these kind of people weighs heavy on people’s mind.

My advice to contractors is twofold: don’t be the person writing anything negative on LinkedIn or any other social media platform -- but do be the person who gets out there and promotes yourself. Don’t let those people who have nothing better to do than criticise others prevent you from writing your own articles or blogs or perhaps running a webinar on something similar on an area you have expertise in.

This style of promotion is mainly referred to as Thought-Leadership, which is an incredibly powerful way for contractors to gain exposure and increase their visibility to potential decision-makers and ‘connectors.’

Oh, and if a fear of criticism does hold you back from self-promotion, this quote by the 26th president of the United States, Theodore Roosevelt, has always been a source of inspiration for me and might be for you.

“It is not the critic who counts; not the man who points out how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best, knows in the end the triumph of high achievement, and who, at the worst, if he fails, at least fails while daring greatly so that his place shall never be with those timid souls who neither know victory nor defeat.”

This inspiring quote  might be a bit too wordy for your next LinkedIn update, but if you would like a free review of your LinkedIn profile to see how well it is supporting your contracting career and LinkedIn activity, then we can be contacted here for the review (negativity not included).

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