IT workers stress work-life balance
Agents who try convincing IT contractors to accept a new role on the merits of a company's reputation may be wasting their time, as industry perception is the lowest pull factor on a job seeker's wishlist.
Instead almost a third of IT professionals believe location is now the determining factor when contemplating a new corporate position.
Exactly where a client company is located is seen as more important than the client's innovative technologies (23 per cent), its corporate culture (16 per cent) and industry reputation (7 per cent).
Rates of pay and expected salary continue however to be the most influential factor convincing or deterring IT professionals to accept a new job.
But the key factor of how far work sites are located from home serves a warning to client companies 'to ignore the work-life balance needs of IT recruits at their peril,' according to the research authors Datamonitor.
Their probe into the attitudes of UK IT workers in development, management and executive roles found work-related stress was the biggest drawback of their current job.
More than half of IT respondents admitted they suffered from the problem, underlining the need for companies to address their staff's work-life balance needs from the outset.
Reflecting on the findings, Andy Middleton, of Pembroke Management Development, said inside working hours, client companies should tackle motivation to ensure business profitability.
"The UK stands to benefit greatly from the knowledge economy, particularly in the IT sector. Successful IT companies of the future will really harness staff talent, creativity and innovative capabilities.
[But] companies will only achieve sustained success in future by winning the hearts and minds of their staff, alleviating stress and harnessing talent like never before."
Published by The Welsh Development Agency, the study hinted some of the industry's biggest names including Logica CMG, EDS and Fujitsu Services had expanded into the region and tackled staff motivation head-on.
For 90 per cent of companies, workers' skill sets emerged as the key factor when considering outsourcing partnerships and new recruits.