Supermarket giant Asda is to end a scheme which refunded shoppers if the items they bought cost more than in rival stores.
The Asda Price Guarantee was launched in 2010, promising a basket of shopping at the chain would be 10% cheaper than at the UK's other large grocery chains.
If not, Asda would offer customers a voucher worth the difference in price.
Rival Tesco dropped its Brand Guarantee scheme in June, while Sainsbury's ended its Brand Match programme in 2016.
The Asda Price Guarantee will come to an end on 3 October, and shoppers will have 28 days from then to redeem any remaining coupons.
https://www.bbc.co.uk/news/business-45434626
Welcome to pre-Brexit Britain...
The Asda Price Guarantee was launched in 2010, promising a basket of shopping at the chain would be 10% cheaper than at the UK's other large grocery chains.
If not, Asda would offer customers a voucher worth the difference in price.
Rival Tesco dropped its Brand Guarantee scheme in June, while Sainsbury's ended its Brand Match programme in 2016.
The Asda Price Guarantee will come to an end on 3 October, and shoppers will have 28 days from then to redeem any remaining coupons.
https://www.bbc.co.uk/news/business-45434626
Welcome to pre-Brexit Britain...
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