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Fecking snowflakes.
Britain's dairy industry suffered a blow after the advertising regulator said a vegan campaigning group is allowed to describe milk production as inhumane.
The Advertising Standards Authority (ASA) made the ruling on an advertisement placed in newspapers by the campaign group Go Vegan World which stated "humane milk is a myth".
The group says that drinking milk is cruel to cattle which it claims are bred to maximise production.
The advert claimed calves "cried piteously" when they were separated from their mothers when "fresh from their wombs".
The advertisement sparked complaints including from the National Farmers' Union, which will appeal the ASA decision.
The Advertising Standards Authority (ASA) made the ruling on an advertisement placed in newspapers by the campaign group Go Vegan World which stated "humane milk is a myth".
The group says that drinking milk is cruel to cattle which it claims are bred to maximise production.
The advert claimed calves "cried piteously" when they were separated from their mothers when "fresh from their wombs".
The advertisement sparked complaints including from the National Farmers' Union, which will appeal the ASA decision.
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