Hi,
I am toying with a web-site idea that I believe (hope), in the long run, will generate traffic.
The problem that I have is how to generate the initial traffic. It is a community-based website and targets businesses and the general public in a smallish geographical area.
Once the website is launched, what are the best and most cost effective ways to market it? A few spring to mind....leaflet drops, radio, ad in the local paper etc. The difficulty I can see is that the first people to access the site will see that it has a fairly low rate of user contribution...they will then decide that it is crap and will not return. For example, if I was to start a 'buy and sell' type of site, how could I generate a reasonable number of postings prior to the people actually having a chance to post them....can I steal them from the local paper????
Thanks.
Chris
I am toying with a web-site idea that I believe (hope), in the long run, will generate traffic.
The problem that I have is how to generate the initial traffic. It is a community-based website and targets businesses and the general public in a smallish geographical area.
Once the website is launched, what are the best and most cost effective ways to market it? A few spring to mind....leaflet drops, radio, ad in the local paper etc. The difficulty I can see is that the first people to access the site will see that it has a fairly low rate of user contribution...they will then decide that it is crap and will not return. For example, if I was to start a 'buy and sell' type of site, how could I generate a reasonable number of postings prior to the people actually having a chance to post them....can I steal them from the local paper????
Thanks.
Chris
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